Donatella Versace stepping down as creative director, successor named

Donatella Versace stepping down as creative director, successor named

Donatella Versace announced that she will take a step back from her eponymous fashion brand. Daniele Venturelli/WireImage

It’s the end of an era.

Donatella Versace announced Thursday that she will be stepping down as creative director of Versace, with Dario Vitale set to helm the Italian fashion brand.

“Championing the next generation of designers has always been important to me. I am thrilled that Dario Vitale will be joining us, and excited to see Versace through new eyes,” Versace, 69, wrote on Instagram.

She continued, “It has been the greatest honor of my life to carry on my brother Gianni’s legacy. He was the true genius, but I hope I have some of his spirit and tenacity.”

Versace has been known for iconic looks throughout the years, including Jennifer Lopez in the well-known plunging green dress. AFP via Getty Images
The brand also elevated the so-called Supers of the nineties, including Carla Bruni, Claudia Schiffer, Naomi Campbell, Cindy Crawford, Helena Christensen and more. Getty Images

While she won’t be crafting the slinky clothing that the beloved brand has been known for since 1978, Donatella will be a looming presence, of course, by taking on a new title.

“In my new role as Chief Brand Ambassador, I will remain Versace’s most passionate supporter,” she stated. “Versace is in my DNA and always in my heart.”

She wrote in a second post, “I hope I’ve made you proud so far 💜.”

The fashion maven took over the reigns of Versace after her beloved brother Gianni was murdered in 1997. FilmMagic
She will be replaced by Dario Vitale, who has previously worked at Miu Miu since 2010. AP

Celebrities and fans alike expressed their love for Donatella, who took over the eponymous brand after her brother Gianni Versace was murdered in 1997 outside of his home in Miami.

“You are amazing ❤️,” wrote Penelope Cruz while Gigi Hadid said, “I love you so much! You have given us (the world) so much!”

Vitale, meanwhile, is relatively unknown by the public, however, the Italian designer is well versed in the industry. He has worked under Miucca Prada at Miu Miu since 2010 — which could also lend credence to the rumors that the Prada Group is looking to acquire Versace from Capri Holdings.

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