Just in time for Spring Break, Kardashian was recently the star of her own campaign featuring swimwear pieces from the latest Skims drop — here’s how to score the pieces online
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If there’s anything Kim Kardashian knows how to do, it’s deliver a swimsuit moment, from posing on the cover of the legendary Sports Illustrated Swimsuit Issue in 2022, to her iconic bikini selfies on Instagram (we’ll never forget that time she lost her diamond earring in the ocean on Keeping Up With Kardashians, either). When she first launched Skims swimwear, it sold out almost immediately — but Skims Swim is back in action for Spring 2025, and Kim K is the star of her own sizzling new campaign, recently shot in the Bahamas by legendary Playboy photographer Ana Dias.
The photos showcase Kardashian modeling her brand’s eye-catching new pieces from “wet t-shirt”-esque cami tops, to string bikini bottoms in champagne leopard. This new Spring getaway wardrobe is available to preview now and and drops on March 6, 2025 in-store and online at Skims.com.
Set against the back-drop of crashing waves, Dias’ poses bring evoke old magazine cover vibes (especially as she also used to shoot for FHM, Maxim and Insomnia Magazine). “I absolutely love how this collection has something for everyone–whether you’re on vacation or at the beach, it’s all about feeling confident and amazing in what you wear,” says Kardashian, Skims Co-Founder and Chief Creative Officer, in a statement.
Skims Swim 2025 Collection
Featuring fast-drying, flattering swimwear, this new Skims Swim collection offers an extensive range of cuts and coverage options, so you can soak up the sun and feel like your most comfortable self at the same time. There’s plenty of separates you can mix and match, including sleek one-pieces, cover-ups, and poolside accessories available in statement colorways like Champagne Leopard, Champagne Tiger, Snow, Tide, and Skims’ original Onyx. (As with previous lines, the collection has inclusive sizing from XXS-4X).
This isn’t the first time Kardashian has forgone recruiting other star power to pose in Skims’ sultry styles (past campaigns have featured everyone from Sabrina Carpenter, to Charli XCX, to Blackpink’s Rosé for their most recent Valentine’s Day lingerie campaign). Back in 2023, Kardashian modeled her brand’s Rubberized Scuba swim and Faux Leather swim collections, shot by famed photographer Steven Klein.
Ready to dive into the first Skims swim collection of the year? Be sure to hit up Skims.com at 12 PM ET / 9 AM PT on March 6 for the drop, and read on to see some of our favorite pieces from the new line.
Skims Zip Front One Piece
Skims Terry Cover Zip Up Hoodie
Skims Strapless Underwire Bikini Top
Skims Signature Swim Capri
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